The Guide to DC Promo Comics
The idea behind promotional comics is one of the oldest selling techniques in existence and is not limited to comics. DC promo comics have marketed videogames, movies, tv shows, food and drink brands, other consumer brands, education, toys and naturally, their own comics.
The Ultimate Guide to Free Comic Book Day Comics
Free Comic Book Day (FCBD) began in 2002, attempting to lure new readers into comic shops with free comics available one day per year. The books are pre-selected by comic book publishers and comic shops decide which ones to order. While the initial 2002 FCBD included only 4 comics, the number grew over time. For 2019’s Free Comic Book Day, there were nearly 50 comics offered.
The Guide to DC Comics RRP, Diamond Retailer and ComicsPRO Variants
RRP, Diamond Retailer and ComicsPro Variants naturally fall into their own comic collecting niche. Unlike other variants that arrive with normal weekly shipments of new comics, retailers must travel to an event to receive these variants. At these events, the variants are almost always restricted to one copy per attendee, which creates scarcity. Frequently these variants are created for a milestone event, like a Superman or Batman wedding, a new series launch (multiple Justice League